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shermin sathi
Apr 09, 2022
In Welcome to the Forum
Even if you don't include e-commerce giants like amazon, ebay, and etsy, you still have plenty of digital competition. So what can you do to make sure people shop with you? We see a growing number of people abandoning global brands, preferring independent retailers instead. This is due to customer experience . Small companies can offer a more personalized approach than global companies because they don't work at the same scale. Turns out customers love it! An easy way to implement a one-to-one marketing strategy is to use email. Connect with your customers, build relationships, increase retention , and grow your online store from the ground up with a killer email marketing campaign ! Here's how. Why online stores need email marketing when it comes to marketing your online store, email campaigns provide the best return on investment (roi). Just check company mailing list out some of these stats. Compared to the other channels you consider, email has the highest percentage of enterprise respondents considering it an excellent or good channel for delivering a high roi. Source as you can see, email comes out on top, followed closely by seo. A good marketing strategy would mix several tactics to ensure maximum return. You might want to consider running paid and organic searches using a corporate seo agency or spending time creating valuable content for your audience. Whatever tactics you choose to add to your marketing mix, Email needs to be there. Email marketing allows you to personalize the customer journey more than other channels. Depending on the software you use, you can integrate multi-site inventory management software to keep customers up to date on restocks. You can offer birthday discounts to increase the number of loyal customers. You can even get feedback and reviews on your recent purchases. No other platform offers this kind of opportunity. How to make email marketing work for your online store in 2019, 293.6 billion emails were sent every day. That's an average of over 40 emails per capita. And that number is growing. Source in a world where your email campaign is fighting to be seen in an inbox full
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shermin sathi

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