Jul 17, 2022
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This includes human resources, including the salary and human cost represented by the marketing team. This figure may seem high, but on average, successful companies generate a return on investment five times higher than the marketing budget! To Real Estate Photo Editing set your objectives, you should start by thinking about your conversion rates. How many contacts does it take to sign a customer? And so if you want five more customers over the year, how many contacts will it take to sign those five new customers? 2. Capitalize on your site and your contacts Imagine, you invest time and money to gain subscribers on a LinkedIn page, where you publish regularly. And overnight, LinkedIn changed its algorithm: you have to pay to reach only 10% of these subscribers because your organic publications are drowned in the bottom of your audience’s feed. Fiction? This is exactly what happens on every social network or search engine: you don’t set the rules. In 2012, Facebook pages managed to reach more than 15% of their audience through their organic publications. In 2016, this figure was barely above 2%. The price of an ad per 1,000 impressions was below $2.5 in January 2019, compared to $3.60 two years later. There are two things a business needs to master from the start: its website, with its own domain name, and its contact base. Think of it as an investment: rather than renting by spending money on platforms you don’t control, you’re investing in things you own. 3. Know how people find you The first question to ask is how people find your site. Often, we rely on Google Analytics to tell us how many people visit our site, how long they stay or which pages they browse, but we are missing a crucial piece of information: why did they come to our site? For the majority of small businesses, 90% of the site traffic comes from keywords related to the brand or the products. These are people who are already familiar with your brand. Their site is a showcase for them, effective for those people who want to learn more about a brand they have already heard of. But the site does not allow them to make a real acquisition. To avoid this, we need to understand how people get to our site, and what they are looking for. Before acting, we need to measure. Google Search Console is a handy tool to get the context of your traffic from Google. However, this tool can be difficult for a non-SEO executive or marketer to access to get really actionable information. Another free tool like Plezi One can help you by storing and interpreting this data to more easily detect opportunities. 4. Optimize your existing pages How many times have you found yourself at the bottom of a web page without knowing where to go? How many times have you visited sites that only offer you to make a contact request? By combining these bad practices, you can ensure that 98% of your visitors leave immediately. So since this is a time for good resolutions, here’s a simple method to get started on optimizing your site. Based on the 10 pages with the most traffic on a site, ask yourself: Why did the visitor arrive on this page? What can they do next? For example, if it’s a page about your product/service, the action to take afterward might be to request a price quote, download a brochure or a customer case. If it’s a blog post, you can propose a checklist to download, the article in pdf, a white paper, or other. Be careful: talking about your product in a blog post or offering a demo after reading a news item is too direct.