of mobile Internet application license or membership fee, car purchase is a typical large-amount consumption. After paying a large amount of money, I found that those very mature and free applications in the mobile phone need to be purchased separately for use in the car, and the user's psychological level is very easy to trigger the "proportional bias". Consumers in turn abandon
app purchases very easily and at almost no cost to using mobile apps, and at the same time, may have a negative impression of the brand's models. "Wonderful, wonderful, this angle makes me feel a little enlightened." "so what?" "To sum up, in the current environment of the Internet of Vehicles industry, whether it is from the perspective of vehicle sms marketing service purchase or from the perspective of application purchase, users' payment habits and consumption psychology need to be cultivated." "In other words, the bargaining power of buyers is very strong." 4. New entrants "Let's talk about
new entrants, which is what your industry calls the new car force." "Six words first: high threshold and small volume." 1. Barriers to entry and scale of new entrants The automobile industry is a typical technology-intensive and resource-intensive industry