Back then, old refrigerators were Latest Mailing Database replaced with new ones that used only 1/3 of the power. Insulation material was developed to make houses more energy efficient and Volkswagen and Toyota conquered the American Latest Mailing Database market with small fuel-efficient cars. Now we see homeowners installing solar panels at an accelerated pace. And there is a great demand for software systems that allow you to Latest Mailing Database optimize the energy consumption of buildings and industrial systems.
Developing substitutes for scarce Latest Mailing Database products Another way of innovating is to develop alternatives for scarce products. The train as an alternative to the car, vegetable products as an alternative to meat, sweaters against the cold, wind and solar Latest Mailing Database energy as an alternative to fossil fuels. This is not only good for solving the shortages, but also has a positive effect on the climate. Structural adjustments in the distribution chain Latest Mailing Database Many of the instruments Philip Kotler mentions in his 1974 article are still in use today. Sometimes only wrapped in a modern jacket.
This is remarkable after fifty years Latest Mailing Database of economic renewal. Even more remarkable is that he does not mention a number of instruments that are current at the moment. For example, he does not discuss optimizing the distribution Latest Mailing Database chain. Companies with optimized supply processes, which have the data exchange in the entire chain – including with their distribution partners – in order or have set up (online) made-to-order processes, are much less vulnerable to scarcity. They can anticipate changes in demand Latest Mailing Database and supply more quickly without this leading to major disruptions.