This UK insurer has used a very interesting type of celebrity for its activations for years: TV and movie characters. For the past six years, he has used Winston Wolf, Pulp Fiction's crime-cleaning expert, to Phone Number Database the effectiveness of his service. But the company has already decided that it is time to give all its new commercials a Phone Number Database modern look. In his new campaign, made up of three different videos, he uses three great action movie figures to reaffirm the speed and quality of his insurance. In the Phone Number Database Bumblebee from Transformers wants to rescue a woman who needs a spare car after crashing.
Robocop races to help a business Phone Number Database recover its computer equipment after a robbery. And in the last one, Donatello from the Teenage Phone Number Database Ninja Turtles runs to repair a bathroom. Direct Line beats them all to get there. Booming Jobs: Actuary How to use other characters in a campaign Direct Line is not the only company that has used references to movies or TV series to promote its services or products. For example, Walmart is well known for its cool campaign where it used cars from Scooby Doo, Back to the Phone Number Database and others for its Pickup unit . Companies that have mascots for their most iconic products don't hesitate to use them for new ads .
In the video game sector it is a fairly recurring strategy . Related Notes Insurance company launches campaign with the smell of a Phone Number Database car What challenge do insurers have in a digital environment? Social networks are an opportunity for insurance sellers About the Direct Line commercial, it's a very clever way to use characters from other properties. Initially, as happens with celebrity marketing , this campaign Phone Number Database attention to the inclusion of these iconic individuals in popular culture. They are also the perfect excuse to create ambitious action scenes that are justified in the narrative and that also greatly influence the attractiveness of the ad.