And even though AdWords doesn't seem to officially support AMP yet, advertisers can still use this technology to deliver landing pages faster. This can lead to big wins in conversion rate and quality, and in turn help advertisers in a crowded field gain that essential edge over the competition. Google really cares about speed Since its inception, Google has worked hard to make search results pages load so quickly that users would get an answer before their minds could start to wander and think of something else.
According to KissMetrics, Google once conducted an experiment to show 30 search results instead of 10. The extra 500 milliseconds it took to load the page resulted in a 20% drop in usage. Google is so serious about speed that there have even been instances where jewelry retouching service they didn't show any ads on the SERPs because the ad auction took too long. Rather than delaying the page load, they simply served it ad-free. They knew that the short-term revenue loss of a few clicks would be
more than made up for in the long term when happy users came back to do a lot more searches. But as long as Google works hard to build its own site very quickly, it loses a lot of control as soon as the user clicks on a result and leaves Google. 4 Critical Areas to Consider When Conducting AdWords Audits Posted: 2020-11-18 Auditing a potential client's Google AdWords account is a proven sales tactic in hopes of winning business. By reviewing accounts, missed opportunities can be found, while issues with c