This bidding strategy is ideal for businesses looking to optimize their campaigns for conversions. Target ROAS Target return on ad spend (ROAS) is another way of optimizing for conversions, but instead of being based on cost-per-action, it’s based on your return. For example, if you’re happy with a 5:1 return (meaning that for every dollar you spend, you earn five dollars back), your target ROAS would be 500%. This bidding strategy will automatically adjust your bids to hit that target. Choosing the Right Bidding Strategy for You No matter your business size, automated ad bidding can boost brand awareness while providing a steady stream of fresh traffic—without breaking the bank.
Think about your goals for the campaign: Do you want more clicks? Higher impression share? More conversions? Whichever bidding strategy you choose, it’s important to remember that automated ad bidding is meant to work alongside other marketing methods—not replace them. Experiment with different bidding strategies to find the one that crushes your goals, and be tactical in every aspect of your campaign. Landing pages are another important buy email list part of your campaign, one that can either make or break the effectiveness of automated ad bidding. Maximize your results with Smart Builder to create pixel-perfect landing pages that convert.
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6 Social Media Mistakes You’re Making and How to Fix ‘Em (2021-2022 Guide) By Jesse Relkin on December 2nd, 2021 in Social Media | Be the first to comment There’s no denyin’ social media is a powerful tool you can use to increase brand awareness and connect with your target audience, but the pandemic has taken this to a whole new level. Social media use during the pandemic has gone “way, way up”. In a recent survey, a whopping 72% of respondents said their social media consumption has increased as a result of COVID, while 43% said their posting has too. However, before you build a social media strategy or improve on your existing one,