Billboard As we mentioned before, an Instagram takeover can be just as beneficial for the guest as it is for the host. For example, the boy band Why Don't We promoted their music and tour by taking over Billboard magazine's Instagram account. During the takeover, the band shared behind-the-scenes tour footage and live-streamed portions of their concerts. What I Like About This Instagram.
Takeover The takeover was a treat for general music fans as well as fans of the band thanks to the exclusive content and concert performances. The live-streamed concerts from the band's performances especially created an immersive experience fax number list for Billboard followers. 4. MS Association of America To raise awareness for multiple sclerosis, the MS Association of America had actress Selma Blair take over the association's Instagram to share her experience with the disease. During the takeover, Blair read an excerpt from her autobiography "Mean Baby:
A Memoir of Growing Up" that details how MS has impacted her life. What I Like About This Instagram Takeover Having a celebrity living with MS be the guest for the takeover was a great way to raise awareness of the disease. The videos of Blair reading excerpts from her book gave a personal touch that provided insight and stirred emotions from followers. 5. ASOS Online clothing store ASOS teamed up with Neom Organics by having the organic beauty line company takeover the ASOS Instagram account. This showed ASOS customers that Neom is available at the online retailer and it introduced Neom Organics to a new audience. What I Like About This Takeover This is another great example of mutually beneficial takeover for both the guest and host. ASOS showed its range as an online retailer but showing that it sells more than just clothes and accessories — customers can also turn to the company for skincare needs as well.