According to Talking Data statistics, by the end of 2014, my country's mobile smart terminal users reached 1.06 billion, an increase of 231.7%. Mobile applications are Fax Lists getting more and more attention from major network platforms. At the same time, under the situation of lifelong learning and time fragmentation, mobile education has received Fax Lists more and more attention, and the number of mobile education users has reached 172 million, an increase of 299%. According to APP STORE statistics, by the end of 2014, there were more than 70,000 educational apps.
Accounting for more than 10%, second only to game apps, and occupying the second place in the app store. A survey report by an Fax Lists institution shows that 56% of users are willing to pay for mobile online education APPs, reflecting that users have a good acceptance of charging for online education products. Baota, vice president of Youdao, Fax Lists believes that the mobile application payment model is not equivalent to a one-time high-priced payment for offline education, but a low-cost normalized continuous fee.
As of November 2014, there were 11 foreign language education investment and financing cases with a total investment of over 2.048 billion yuan; 12 K12 education Fax Lists investment and financing cases with a total investment of over 469 million yuan; 4 early education investment and financing cases with a total investment of over 300 million yuan ; 6 IT education Fax Lists investment and financing cases with a total investment of over 444 million yuan; 7 vocational education investment and financing cases.