If you're a content marketer helping your business succeed with They Ask, You Answer , you're probably being pulled in two directions at once: Free Course: They Ask, You Answer the Fundamentals with Marcus Sheridan Your sales team wants content that directly answers customer questions so they can integrate it directly into the sales process. When prospects can read a complete and clear answer to Whatsapp Mobile Number List their question, the next sales call can go faster and be more productive.At the same time, your marketing team wants broad, premium content that will rank well in search results and drive hordes of organic traffic to your site.You know content length is a big factor in SEO,
but your sales team needs to close deals — and they're hesitant to send out an overly long article that could scare off prospects. So, can a single piece of content be useful in both cases?At IMPACT, we've helped thousands of businesses create content marketing funnels and content creation programs that attract qualified buyers through organic search and help the Whatsapp Mobile Number List sales team close deals faster.The short answer is yes, the same content can do both.We'll explain exactly how you can help both sides at once, and then look at specific examples of inbound marketing content to see how it's done.Can the same content serve both purposes?Ultimately, you have limited content creation resources.
Maybe you're the only writer and have a limited number of hours each week to produce the content everyone wants. So, can you effectively please both sides at once?What Marketing WantsAccording to SerpIQ, the average length of a #1 article on Google is 2,416 words . While longer content is not guaranteed to rank higher, it is clear that Google favors in-depth content that other reputable sites have linked to.So when you write with your marketing hat on, Whatsapp Mobile Number List you tend to be more detailed and comprehensive. When you're writing for a general audience, you're naturally going to be broader, covering all the relevant bases.What the sale wantsYour sales team wants to close deals. They might be hesitant to send the equivalent of War and Peace content to a prospect for fear of scaring them off. Therefore, they may prefer shorter, concise sales enablement content that doesn't clutter the reader