Ultimately, talking about digital marketing for SMBs as a whole won’t get you very far because it’s such a broad topic. Instead, it’s easier to break it down into some of the individual strategies that compose it. While there are quite a few digital marketing strategies out there, four in particular stand out from the crowd for their significance and effectiveness. We’ll go over each of those strategies below! 1. Search engine optimization (SEO) The first — and possibly most significant — digital marketing strategy is search engine optimization (SEO). The goal of SEO is to optimize your website content to rank in organic Google search results so that people will find it in response to their searches.
Optimizing for Google rankings means designing your content to satisfy Google’s ranking algorithms, which take a variety of things into account when ranking web results. To start with, you can include specific keywords — search terms — in your Hospitals Email List content, so Google knows which searches your content should appear in. Other things you can do to improve your content’s chances of ranking in Google include: Earning backlinks (inbound links to your content) Optimizing images Creating a Google Business Profile profile Using HTTPS And more!
With a well-constructed SEO campaign, you can get your content to appear in the searches your audience is making, introducing them to your business and hopefully prompting them to buy from you! 2. Pay-per-click (PPC) advertising SEO isn’t the only type of online SMB marketing that lets you reach people through Google. In addition to aiming to reach the top of the organic rankings, you can appear at the top of Google search result pages with paid advertising — specifically, pay-per-click (PPC) advertising. PPC is a strategy where you pay advertising platforms — Google Ads being the most common one — to display ads for your business above the organic search results.