More than likely, your website plays an important role in the overall success of your business. It's the primary point of brand engagement for leads, prospects, and customers, who all uniquely interact with your pages and content, evaluate your products and services, and ultimately rely on your website to deliver them. what they need… no matter where they are. in the buying process. Website visitor tracking It's a high bar with the potential for higher rewards; thus, worthy of the time, budget and resources you devote to it. So if you haven't already (and only 51% of B2B companies have), one of the key systems you need to implement and take full advantage of is tracking your visitors. website.
By doing so, you: Improve the efficiency of lead generation and sales processes Improve the quality of leads Close more sales Let's see how. Website visitor tracking against web analytics First of all: the semantics. Are “web analytics” and “website visitor tracking” the same thing? Yes and no. Website visitor tracking is a specialized subset of the employee data generic category called Web Analytics. They are interrelated and complementary, but not all web analytics tools offer website visitor tracking. For those who do, it may be included in the overall solution or available as an additional paid service. (The Act-On platform includes website visitor tracking.)For simplicity (and to move this blog post forward), here's a way to parse the terms: Web analytics focuses on website optimization and performance.
It measures traffic patterns to help businesses optimize site functionality, online experience, and marketing initiatives. Common metrics include unique visits, page views, pages per visit, new visitor rates, bounce rates, average time on site, and conversions (note that "conversion" covers many actions, depending on company and/or campaign).Website visitor tracking focuses on the behavior of individuals when they are on your website, including who they are, where they came from, what exactly they click, download and interact with, when and when. what frequency.